VIB showcase

Campaign objective

1

Re-Launch:
Re-Launch the entire range of VIB cards including debit, credit and prepaid with a whole new design, new features and new brand positioning.

2

Brand Awareness:
Dramatically increase brand awareness of VIB cards to win market attention.

3

Customer Experience:
Create impressive experiences for customers about VIB’s range of cards through priceless moments.

4

Acquisition:
Drive acquisition of new quality customers to opt for VIB Credit and Debit Cards.

Consumer’s Journey

Result