Programmatic

Yomedia Advertising Model

Yomedia Advertising Modules

What we have?

How we do?

Maximize Your ROI

Choose among CPM, CPC, and CPA. We always make sure that your campaigns are optimized from impression to conversion

Quality Traffic

We acquire the best inventory available in Vietnam to ensure you get maximum mileage for your media spend providing you with real-time data analysis and actionable insights

SMART
ADVERTISING WITH

Yomedia

Effective Multiple Formats

We put your ads right where your target audience is...with a full array of innovative ad formats...to all devices and browsers they may be using

Expert Service

To ensure you meet and maximize your objectives, our proactive online advertising team is available at all times to render any help or assistance you may require.

Our 3rd party tracking

Our Top Publishers

Pre-bid Segments Targeting – Integrated IAS

SEARCH ENGINE

Brand safety

We protect YOUR BRAND.
Our optimization solutions are fueled by ongoing page-level analysis, ensuring that keeping your brand safe is done with precision and not at the cost of scale.

SEARCH ENGINE

Ad fraud

Humans only.
We’ll help you eliminate the threat with surgical accuracy, preventing wasted spend while protecting scale.

SEARCH ENGINE

Viewability

Non-viewable ad has zero value.
Viewability according to the MRC.

Yomedia protects YOUR BRAND

Internal DMP

targeting

Fist Party

Second Party

Third Party

intent
Home
Health
Child Product
Beauty
Online buyer
real Estate
DEMOGRAPHIC
Language
Gender
Family
Composition
Age Group
iNTEREST
Healthy
Celebration
Business
Travel
Technologies
Fashion

A Data Management Platform (DMP) is a technology platform used in online advertising and marketing. A DMP can essentially be divided into 3 main areas:

1. Data collection in a DMP

Collects: First-party data, Second-party data and Third-party data.

Via: Tags, APIs, Server-to-Server integrations, Cookie syncing & data enrichment and First-party data onboarding

2. Data segmentation and profile building in a DMP

Profile building: Merge data, Transform data, Match data sets together

Segmentation (building audiences): create audiences based on the attributes found in the user profiles. Each user profile that contains the attributes would be added to this audience segment.

3. Data activation in a DMP

Enhance media buys

Improve the user experience and increase CTRs and conversions

Creating advanced analytics reports, audience extension, look-alike modeling, and cross-device attribution.

What we can ?

SEARCH ENGINE

Placement

Choose the specific sites where you want your ads appear

SEARCH ENGINE

Geo & Demographic

Target your audience based on their geographical location, age, and gender

SEARCH ENGINE

Device

Target your campaigns to specific devices, such as mobile phones, laptops, desktops, and tablets

Schedule

Timing your ads to reach your audience for optimal results

SEARCH ENGINE

Frequency & Budget

Set up your campaign to maximize exposure within your available budget

SEARCH ENGINE

Retargeting

Target consumers based on their previous Internet behaviors

ADVANCED TARGETING SOLUTIONS
SEARCH ENGINE

Device Ads

Target Audience on PC & Mobile, Tablet all the time

SEARCH ENGINE

Mobile Brand Ads

Target your audience based on the mobile brands used by them

SEARCH ENGINE

Contextual Ad

Automated system display ads related to the content that the users of your website check

SEARCH ENGINE

DCO
(Dynamic Creative Optimization)

Automatic optimize KPIs of campaign

SEARCH ENGINE

Keyword Ad

Select set of keywords related to the Products or service client wish to advertise.

Case Study

Channels: Yo Ad-network

Format: Preroll PC/Mobile.

Duration: 31/01/2018 -> 04-03-2018

Advertiser: GroupM

Supplier: Yomedia

Target Audience: Female 25-44 / Whitelist of Masan /
Keyword Brandsafe /
Interest: Food, Cuisine, Recipe, Cooking, Ingredient

Performance:
Delivered: 4,312,012 imps
CTR: 4.04%
VTR: 53.83%

Channels: Yo Ad-network

Format: Preroll PC/Mobile.

Duration: 18/01/2018 -> 04-03-2018

Advertiser: GroupM

Supplier: Yomedia

Target Audience:
Female 25-44 / Whitelist of Masan / Keyword Brandsafe
Interest: Food, Cuisine, Recipe, Cooking, Ingredient

Performance:
Delivered: 8,663,574 imps
CTR: 4.08%
VTR: 39.95%

Channels: Yo Ad-network

Format: Preroll PC, Masthead with itvc, Mobile Firstview.

Duration: 02-01-2018 -> 04-02-2018

Advertiser: Saatchi

Supplier: Yomedia

Target Audience:
Female 25-44
Whitelist of Nestle
Keyword Brandsafe

Performance:
Delivered: 19,536,575 imps
CTR: 3.26%
VTR: 8.75% - TVC 221s

Client BRAND CAMPAIGN FORMAT KPIS Performance
TOSHIBA Vietnam Toshiba Traffic Aug 2017 Mobile Inpage CTR 1.2% CTR 1.5% 72,600 Clicks Arrival rate 50%
TOSHIBA Vietnam Toshiba Traffic Sep 2017 Big Balloon 800x500 CTR 1.5% Arrival Rate 45% CTR 2.2% 71,500 Clicks Arrival rate 50%

SAMSUNG

 Samsung Vietnam Refrigerator Promotion 2017 Mobile Inpage CTR 1.2% CTR 1.81% 53,350 Clicks Arrival Rate 50%

SAMSUNG

 Samsung Vietnam Samsung AV QLED Masthead iTVC 970x250 CTR 0.3% 9,900 Click Arrival Rate 45% 400,000 VIEW
Nivea Men Nivea Men Ice Mud Pre-roll, In-read-Video, Balloon Standard 155,000 VIEW 400,000 VIEW
Nivea Men Nivea For Men Promotion Pre-roll 6,600 CPM 7,000 CPM
Enfagrow Gentle Care TVC Awareness Nov2015 Expandable iTVC and Mobile Inpage iTVC 6,500 CPM 7,200 CPM 111,000 CLICKS 1.5% CTR
Enfagrow MJS_Enfagrow_RTD_Promotion Tet_2016 Balloon Expandable & Mobile Inpage with iTVC 482,000 VIEW 748,000 VIEW
Lactum Lactum_Awareness_CPM_Nov2015 Big Balloon iTVC 3,500 CPM 4,500 CPM
Omachi Omachi Views Preroll Dec 2015 Preroll PC 30s
 674,515 VIEW 800,000 VIEW
Nam Ngư Nam Ngu Views Promotions Dec 2015 Preroll PC 30s
 531,000 VIEW 800,000 VIEW
Chinsu Chinsu Tet Views Dec 2015 Preroll PC 30s
 497,000 VIEW 650,000 VIEW
Maggi Soya Sauce Big Balloon iTVC
2,000 CPM 2,000 CPM 9,430 CLICKS
Maggi Maggi iTVC Big Balloon Big Balloon iTVC
160,000 VIEW 165,000 VIEW
Maggi Maggi Tet 2016 Inpage Mobile, First View Mobile, Balloon Expandable & Big Balloon
16,600 CPM 17,500 CPM 750,000 Click