CASE STUDY – BITI’S “CON RỒNG CHÁU TIÊN”
We run “Con Rồng Cháu Tiên” campaign for Biti’s on Nov 2017
Start Date: 02 Nov 2017
End Date: 20 Nov 2017
Objective: Build campaign awareness & maximize views for cartoon movie
Target Audience: Female 25-45, all Vietnam, mom with kids
Target Audience:1,500,000 views & reach 2M Facebook users
Actual Paid Performance:
2,250,000 views & reach over 3M Facebook
users
(over 150% total KPIs)
Ensure 100% brand safety on YouTube