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THE EVENT ANNOUNCEMENT LETTER

"PROTECT YOUR BRAND SAFETY WITH PROGRAMMATIC ADVERTISING"

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INFORMATION

Time:    06.07.2018
Location: Gem Center

OBJECTIVE

Nowadays, online advertisement has gradually accounted for a large share of the overall budget about brand communications. And in Vietnam, it has become an explosion in the recent years. In addition to the positive aspects, there are many types of counterfeit advertisement, illegal information which affected the Brand image and Vietnamese online advertising market negatively.
Yomedia provides a secure solution for a Brand appearance on online advertising channels with Integral Ad Science (IAS) Prebid technology.

CONTENT

EVENT TITLE:
“ Protect Your Brand Safety with Programmatic Advertising”
AGENDA:
  • 08:30 AM - 09:30 AM :
    Guest welcoming
  • 09:30 AM - 09:35 AM :
    Opening speech Mr. Long Tran-CEO of Yomedia
  • 09:35 AM - 10:05 AM :
    Programmatic Ads and issues Brands & Agencies
    • Video.
    • Overview of Programmatic Ads, issues that occurred when the advertising system operated automatically without human supervision.
    • Introducing and analyzing a number of particular cases in Vietnam and around the world, the difficulties and challenges of Brands in the Vietnamese market.
    • Demonstrating the superiority of Brand Safety, minimizing Ads Fraud and improving Viewability.
  • 10:25 AM - 10:50 AM :
    Brand Safety in Vietnam and the potential risks Yomedia
    • Analyzing the potential risks, such as: iframe, ads which are displayed with bad, inappropriate content or nonviewable placement, and private websites.
    • Examples of Brand risk of running ads in Vietnam is extremely important and release the solutions for the situation above.
    • The concepts of Brand Safety – Viewability - Ads Fraud and Standards.
  • 10:50 AM - 11:20 AM :
    IAS Solutions IAS
    • Introduction, Solution and Operation mechanism of IAS.
    • The big customers who are using this method.
  • 11:20 AM - 11:50 AM :
    Case-studies: Yomedia integrated IAS Solutions-Yomedia
    • Introducing Yomedia’s Programatic System and Operation Mechanism.
    • Sharing case studies via three angles (Brand safety, Ads Fraud and Ads Viewability).
    • How to set up the process, implement and monitor Brand Safety protection.
  • 11:50 AM - 12:30 AM :
    Q&A Brand, Yomedia, IAS, Keynote speaker.